• Anthony Smith Chaigneau

KLOUT SH(O)UTS FOR THE LAST TIME!


Well, well, well Klout finally bites the dust. Business Insider today announced that it will shut shop on the 25th May. Yet another Social Media company bought for a lot of money and then eventually shut down.

It did raise four rounds of venture funding from top-tier firms totalling $40 million then sold in 2014 for $200 million to Lithium Technologies. Lithium is a private company that makes digital marketing tools.

I did mention it briefly in my book as being a waste of time:

https://www.amazon.com/Social-Media-Psychobabble-Feeding-Beast/dp/1539639290/ref=sr_1_1?ie=UTF8&qid=1525994201&sr=8-1&keywords=Social+Media+Psychobabble

#socialmedia

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