Well, well, well Klout finally bites the dust. Business Insider today announced that it will shut shop on the 25th May. Yet another Social Media company bought for a lot of money and then eventually shut down.

It did raise four rounds of venture funding from top-tier firms totalling $40 million then sold in 2014 for $200 million to Lithium Technologies. Lithium is a private company that makes digital marketing tools.

I did mention it briefly in my book as being a waste of time:

https://www.amazon.com/Social-Media-Psychobabble-Feeding-Beast/dp/1539639290/ref=sr_1_1?ie=UTF8&qid=1525994201&sr=8-1&keywords=Social+Media+Psychobabble

#socialmedia