GLITTERING GENERALITY

This describes a statement that sounds great but is essentially meaningless. Techniques are employed that use emotionally appealing words that are closely associated with high-value concepts. They attempt to influence a point of view but, in general, are without supporting information or reason. It is as we say in english just plain old meaningless waffle!
 

Used by all Social Media Gurus, Specialists, Communications Experts & Media Consultants.