GLITTERING GENERALITY

This describes a statement that sounds great but is essentially meaningless. Techniques are employed that use emotionally appealing words that are closely associated with high-value concepts. They attempt to influence a point of view but, in general, are without supporting information or reason. Or it is just plain old meaningless waffle!
 

Used by all Social Media Gurus, Specialists, Mavens, Experts & Plonkers.

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