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   CERN: In 1980, Tim Berners-Lee started work as a consultant at CERN, originally called the Conseil Européen pour la Recherche Nucleaire, and now the European Particle Physics Laboratory, but still called CERN for old-time’s sake. The organization consists of many facilities located in a beautiful area in the Jura Mountains on the border between France and Switzerland. It was because CERN was so large and complex, with thousands of researchers and hundreds of systems, that Berners-Lee developed his hypertext system to keep track of who worked on which project, what software was associated with which program, and which software ran on which computers. Like the development of packet switching, hyperlinks are an idea that seemed to want to be found, with Berners-Lee independently developing his ideas within five years of Ted Nelson and Douglas Engelbart. 

   The WWW has evolved from a tadpole to a Godzilla of a “beast,” swallowing up reams of information that pours forth from people’s minds via keyboards and interfaces, into power burning data servers attached to the Internet, which snakes its arms around the globe. The WWW is like the standard “beast” convention in all monster movies — we cannot see the beast in its entirety; we capture only glimpses of it as it rampages around. In its present form, it spits out the information it has ingested via the glass windows of inaptly named “smart” devices. Some people call it a communications evolution, some a communications revolution.



   The WWW has grown bigger and faster since the advent of “social media,” however most of what social media offers humanity is worthless! Yes, it is worthless, and the book 'Social Media Psychobabble' shows you why.

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