I fell up on this in my inbox (by Mark Ritson) and it made me smile:
"Wetherspoons ditching social media is brand leadership at its best"
JD Wetherspoon chairman Tim Martin has been criticised for closing the brand’s social media accounts, but it shows he’s brave enough to decide they don’t fit his target market or objectives.
The article can be found here (you may need an account) ...Marketing Week
The fact is that it is, in general, a total waste of time: An extract from the piece:
- First, it was a total waste of time. A “distraction” was how Martin described it on the BBC and you can see his point. Despite all the coverage exalting the 44,000 followers on Twitter and 100,000 on Facebook, the harsh reality is that organic relationships like this are almost worthless ... The average Wetherspoons tweet in 2018 managed to garner a total of six retweets and four likes.
I have said this all along in multiple use-cases in the book.